سياسة الخصوصية

PRIVACY POLICY

Last updated: September 3, 2026

1. Overview

This website and online store are operated by ICONWEAR TRADING – FZCO, trading under the brand Pura Vida Souqs.

This Privacy Policy describes how we collect, use, disclose, store, and otherwise process your personal information when you visit, use our services, make a purchase from puravida-souqs.shop, communicate with us, or otherwise interact with Pura Vida Souqs (collectively, the “Services”).

Please read this Privacy Policy carefully. Your privacy rights may vary depending on where you live.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our Services and may include:

  • Contact information: name, email address, telephone number, billing address, and shipping address
  • Order and transaction information: products purchased, order history, returns, refunds, and shopping cart activity
  • Payment-related information: payment method and transaction information. Payment information may be processed directly by our payment service providers.
  • Account information: account details, preferences, and order history, where applicable
  • Communications: information you provide when contacting us or communicating with customer support
  • Device and usage information: IP address, browser type, device information, and information about how you interact with our Services
  • Marketing information: newsletter subscriptions, marketing preferences, and engagement with marketing communications
  • Cookie and tracking information: information collected through cookies and similar technologies, subject to applicable consent requirements

3. How We Collect Personal Information

We may collect personal information:

  • Directly from you, such as when you place an order, subscribe to our newsletter, create an account, or contact us
  • Automatically when you use our website, including through cookies and similar technologies
  • From service providers that help us operate our business, such as e-commerce, payment, fulfillment, shipping, analytics, and marketing providers
  • From third-party integrations or services that you choose to interact with

4. How We Use Personal Information

We may use personal information to:

  • Process, fulfill, and manage orders
  • Provide our Services and customer support
  • Process returns and refunds
  • Communicate with you about your orders or inquiries
  • Maintain and improve our website and Services
  • Detect, investigate, and prevent fraudulent or unauthorized activity
  • Protect the security of our Services
  • Send newsletters, promotions, or other marketing communications where permitted by applicable law or with your consent where required
  • Analyze the use and performance of our Services
  • Comply with applicable legal, regulatory, accounting, and tax obligations
  • Establish, exercise, or defend legal claims

5. How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business, including:

  • Shopify, which provides our e-commerce platform
  • Payment service providers used to process transactions
  • Production and fulfillment partners that produce and fulfill orders
  • Shipping and logistics providers that deliver orders
  • IT, hosting, security, analytics, and marketing service providers
  • Professional advisers, where necessary
  • Government, regulatory, or law-enforcement authorities, where disclosure is required by applicable law
  • A purchaser, successor, or other relevant party in connection with a merger, restructuring, financing, sale, or transfer of all or part of our business

We do not disclose personal information to third parties except as described in this Privacy Policy or as otherwise permitted or required by applicable law.

6. Shopify

Our online store is powered by Shopify.

Shopify processes personal information in connection with providing its e-commerce services to us and may process certain information for its own purposes as described in Shopify's privacy documentation.

For further information about how Shopify handles personal information, please refer to Shopify's Privacy Policy and Privacy Portal.

7. Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use our Services, improve performance, and support analytics and marketing activities.

Where required by applicable law, non-essential cookies and similar technologies are used based on your consent.

You may be able to manage your cookie preferences through the cookie or privacy settings available on our website. You can also control certain cookies through your browser settings.

Disabling certain cookies may affect the functionality of parts of our Services.

8. Marketing Communications

Where permitted by law, we may send you marketing communications about Pura Vida Souqs.

Where consent is required, we will send such communications based on your consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us at info@puravida-souqs.shop.

Unsubscribing from marketing communications does not prevent us from sending transactional or service-related communications, such as order confirmations.

9. Third-Party Websites and Links

Our Services may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review the privacy policies of any third-party services you choose to use.

10. Children's Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide and administer our Services
  • Maintain business and transaction records
  • Comply with legal, accounting, tax, and regulatory requirements
  • Prevent fraud and protect our Services
  • Resolve disputes
  • Establish, exercise, or defend legal claims

Retention periods may vary depending on the type of information and applicable legal requirements.

13. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information, which may include the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of personal information
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent
  • Request a copy or transfer of certain personal information
  • Opt out of certain marketing communications
  • Lodge a complaint with an applicable data protection authority

These rights are not absolute and may be subject to exceptions under applicable law.

To exercise a privacy right, please contact us at info@puravida-souqs.shop. We may need to verify your identity before processing your request.

14. International Data Transfers

Because we operate internationally and use service providers in multiple countries, your personal information may be processed or stored outside the country in which you live.

Where required by applicable data protection law, appropriate safeguards are used for international transfers of personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, Services, legal requirements, or other operational reasons.

When we make changes, we will update the “Last updated” date at the top of this page.

16. Contact Us

For questions about this Privacy Policy or our privacy practices, or to exercise applicable privacy rights, please contact:

ICONWEAR TRADING – FZCO
Trading as Pura Vida Souqs

Registration Number: DSO-FZCO-47713
Registration Authority: Dubai Integrated Economic Zones Authority (DIEZA)

Dubai Silicon Oasis
Dubai Digital Park, Building A1
Dubai, United Arab Emirates

Email: info@puravida-souqs.shop