سياسة الخصوصية

PRIVACY POLICY

Last updated: January 5th, 2026

1. Overview

This website is operated by ICONWEAR TRADING – FZCO.
Pura Vida Souqs is a brand operated by ICONWEAR TRADING – FZCO.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from puravida-souqs.shop (the “Services”).

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs matters related to personal data.

2. Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you. This may include:

  • Contact information: name, email address, phone number, billing and shipping address

  • Payment information: payment method, transaction confirmations (payment details are processed securely by third-party payment providers)

  • Account information: login details, preferences, order history

  • Transaction data: purchases, returns, cart activity

  • Communications: customer support inquiries or messages

  • Device & usage data: IP address, browser type, device identifiers, interaction data

  • Marketing preferences: newsletter subscriptions and engagement

3. Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you when you place an order, create an account, or contact us

  • Automatically through cookies and similar technologies

  • From service providers such as payment processors and shipping partners

  • From third-party tools or integrations used to operate our store

4. How We Use Your Information

We use your personal information to:

  • Provide and operate the Services, including order processing and customer support

  • Improve and personalize the shopping experience

  • Communicate with you regarding orders, inquiries, or service updates

  • Send marketing communications, where permitted, including newsletters and promotions

  • Detect fraud and enhance security

  • Comply with legal and regulatory obligations

5. How We Share Your Information

We may share personal information with:

  • Shopify, our e-commerce platform provider

  • Service providers, such as payment processors, logistics partners, IT and marketing services

  • Business partners for advertising or analytics purposes, where applicable

  • Legal or regulatory authorities, when required by law

  • Affiliates or successors, in the event of a business transfer, merger, or sale

We do not sell your personal information.

6. Shopify Relationship

Our store is hosted on Shopify Inc. Shopify processes personal information on our behalf to provide the Services and may also process certain data as an independent controller.

For more information, please review the Shopify Privacy Policy and the Shopify Privacy Portal, where you may exercise certain data rights directly with Shopify.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website, analyze performance, and support marketing activities. You may control cookie preferences through your browser settings.

8. Third-Party Websites & Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before engaging with them.

9. Children’s Privacy

Our Services are not intended for individuals under the age of majority. We do not knowingly collect personal information from children. If you believe a minor has provided us with personal information, please contact us and we will take appropriate action.

10. Data Security & Retention

We implement reasonable administrative, technical, and organizational safeguards to protect personal information.

No method of transmission over the Internet is completely secure. We retain personal data only as long as necessary to:

  • Provide the Services

  • Meet legal, accounting, or regulatory requirements

  • Resolve disputes or enforce agreements

11. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

  • Request access to your personal information

  • Request correction or deletion of your data

  • Withdraw consent to marketing communications

  • Manage communication preferences (e.g., unsubscribe links)

To exercise these rights, please contact us using the details below. We may verify your identity before fulfilling a request.

12. International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence. We take appropriate steps to ensure personal data is handled securely and in accordance with applicable laws.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.

14. Contact Us

Data Controller:
ICONWEAR TRADING – FZCO

Brand:
Pura Vida Souqs

Address:
IFZA Business Park
Dubai Digital Park (DDP)
Dubai, United Arab Emirates

Email:
📧 info@puravida-souqs.shop